We publish magazines and digital content that address all aspects of dairy, cattle and forage production. Each of our company’s magazines have nationwide audiences, reaching more than 120,000 readers combined throughout North America.
Progressive Dairy magazine combines news, market reports and industry trends with current dairy management and production practices. Its thought-provoking content is geared toward forward-thinking dairy producers in North America.
Progressive Cattle captures the essence of the cattle producer and ranching experience. This monthly magazine is tailored for all segments of the beef industry and provides compelling features and photography, timely news, expert industry views and entertaining commentary.
Progressive Forage is the premier forage resource for hay, silage and pasture producers. Each issue focuses on specific topics compelling to every phase and season of the industry – from soil preparation and seeding through harvest. Producers find the newest content in research, equipment, technology and management practices to help them be more successful and profitable.
Ag Proud is the only publication that focuses exclusively on Idaho farmers and ranchers. It is distributed to over 11,200 Idaho farmers, ranchers, and ag professionals every month.
Our motivation. Our driving goal as a family-owned publishing company is to be each industry’s No. 1 magazine. We are passionate about working hard, just as hard as the farmers and ranchers who read our content.
Our values. We promote God, family and country in our dealings with the agriculture industry. We share these common values with our readers. They appreciate that we stand with them to defend these values publicly.
Our editors. We have the best team of editors covering the dairy, beef and forage industries in ag journalism today. These award-winning journalists provide unrivaled coverage of pertinent industry topics.
Our content. We are proud to publish the most informative content in the industry. Our comprehensive coverage delivers a unique package of timely news, new technology reviews and updates about evolving production practices. This content mix meets both the business and operational needs of forward-thinking agricultural producers.
Our teamwork approach. When you work with us, you will feel like you are family. All of our team members – editors, designers, sales representatives, subscription specialists, office assistants – work on your behalf to deliver successful, on-time results. We seek to follow the Golden Rule. We only succeed when our clients and readers succeed first.
Progressive Publishing’s team of award-winning editors sift through the best information available to create the content you find in Progressive Publishing’s magazines. Learn more about each editor below.
Lora Bender grew up on a 10,000-tree apple orchard and miniature horse farm in Erin, Ontario. They had a potbellied pig (Suzie), raised chinchillas, and grew hay, corn, strawberries and raspberries. They also had a bakery, featuring her mom’s famous apple dumplings and apple cider doughnuts (sorry, secret family recipe!). Lora gets her enthusiastic spirit and optimistic outlook on life from her entrepreneurial family (even at 14 she was planning birthday parties for farm visitors and at 17 she started her own business, Horrifying Haunted Hayrides, as a local foodbank fundraiser). As a graduate of the University of Guelph, she spends most of her free time volunteering, attending events, traveling, camping or golfing. To date, she’s visited 29 countries (and has a million photos to prove it). Lora loves making connections in the agriculture industry. She began her career in 2003 with Holstein Canada followed by Ayrshire Canada, before launching the French edition of Progressive Dairy in 2015.
Walt Cooley got his start in agriculture moving sprinkler pipe, stacking hay and working on his grandfather’s dairy in Cache Valley, Utah. He graduated cum laude with a degree in journalism from Brigham Young University – Idaho. His writing career led him back into agriculture after college, and he joined Progressive Publishing in 2006. He has served as managing editor for Progressive Dairy for more than a decade. He and his wife, Sandra, have four children.
David Cooper is a native of Pocatello, Idaho, but was raised by his mother in Sandy, Utah. He was a newspaper reporter and editor for 16 years in Utah, Alabama and Idaho, before joining Progressive Publishing in 2010 as the first editor for Progressive Cattle. He and his wife have five kids. He enjoys all sports, most dogs, reads only non-fiction, enjoys pineapple on his pizza, but thinks it should be illegal to put fried egg on a burger.
Jenn Coyne got her start in the dairy industry through the 4-H leasing program and working on a small dairy farm in Minnesota. It was during those years that she learned about the knowledge, will and dedication it takes to be a part of the dairy industry. Jenn attended the University of Minnesota-Twin Cities for dairy science and has spent her career in communications within the dairy industry. She served as a 2014 editorial intern for Progressive Dairy and worked for a regional publication prior to rejoining the Progressive Publishing team in 2022. Being a hands-on learner, Jenn tries to keep one foot in the barn as she connects with producers and leaders throughout the industry to provide the most up-to-date information for our readers.
Katie Coyne has been in the dairy industry her entire life and is a fourth generation dairy farmer whose homebase is Geneseo New York. She travels the country teaching youth the finer points of fitting and showing cattle, a skill she has honed for many years exhibiting Holsteins, Jerseys and Brown Swiss at local, state and national shows. She has served on the World Dairy Expo Board of Directors, Dairy Cattle committee and as the Fitting and Showmanship superintendent. Katie has been writing for Progressive Dairy for several years, encouraging up-and-coming show enthusiasts through her column Leading the Way. When not writing or working with her cattle, she enjoys spending time with her three children and three granddaughters.
Kimmi Devaney grew up in the foothills of the Cascade Mountains in western Washington. Growing up, she spent a lot of time at her grandparents’ retired dairy farm raising dairy heifers as her 4-H projects and helping her grandpa with the beef cattle and during hay season. After graduating from Washington State University (Go Cougs!), she worked in various public relations, crisis communications and industry relations roles for a few state and regional dairy checkoff organizations, a milk marketing cooperative and a state department of agriculture before fulfilling a lifelong dream of becoming an editor at Progressive Dairy. When she’s not writing or learning about what’s new on dairy farms across the nation, she enjoys running, working out in her home gym, road trips, country concerts, canning, and spending time with family and friends.
Raised on a dairy farm in Beaver Falls, Pennsylvania, Emily (Caldwell) Gwin got her start in agricultural journalism by writing newsletter articles as the county dairy princess. She graduated from Penn State in 2009 and joined the Progressive Dairy team that same year. She serves as the East Coast Editor and manages freelance submissions for the publication. She and her husband, Scott, now live in New Castle, Pennsylvania, where he runs a trucking company with his family.
Joy Hendrix was raised on a multi-generational family farm and ranch in southeastern New Mexico. Growing up raising heifers in 4-H and reciting speeches while wearing blue corduroy she knew she never wanted to leave this industry. She served as the editorial intern for Progressive Forage in 2018, and after graduating with bachelor’s degrees in agribusiness and agricultural communications from Oklahoma State University, she returned to Progressive Publishing full time. Her happy place will always be trailing calves on a solid horse with her husband, Cody, or in the buddy seat of a swather with her dad or brothers.
Jenna Hurty-Person currently lives in northern New York with her husband and daughter. Jenna grew up in Connecticut where she spent every free waking moment at the barn riding horses and mucking stalls. However, it wasn’t until she went to college in Missouri that she developed a passion for production agriculture. In particular, she enjoys hearing about and sharing the stories and insights of farmers from around the country. In addition, she likes sifting through information, research and hearing from those in the industry. This feeds her quest to find the most useful and practical answers to questions or challenges farmers face today and in the future.
When Jenna isn’t working, she’s probably gardening, hiking, searching for beautiful waterfalls or on the hunt for amazing local ice cream.
Lynn Jaynes grew up in southern Idaho on a cow/calf ranch, with alfalfa, silage, wheat, potatoes and barley crops. Later, she and her husband farmed while raising five children, chickens, nurse cows, and day-old calves, pulling cockleburs, plugging gopher holes, irrigating beans and driving spud truck (and throwing in some freelance writing work now and then). As the nest emptied, Lynn returned to her roots in agriculture through journalism. Now she reads stuff, does stuff and knows stuff – but her biggest contribution to the editorial team is connecting with the right people who know the right stuff (and if they happen to ride shotgun during an interview and open and close gates, she knows she’s found a real winner).
Alan Leavitt grew up in Jerome, Idaho and enjoys being part of the Progressive Publishing team, interacting most closely with editorial and production. He and his wife Staci have raised their family in Jerome and are “nearly” empty-nesters and enjoying the next stage of life — being grandparents. They enjoy time spent with family and outdoor activities including gardening, biking and hiking.
Karen Lee comes from a dairy farm in southern Wisconsin and has been writing about cows and all things related to them for most of her life. After visiting farms across the U.S. and Canada, she says no two dairies are alike, yet they all share common values. Karen learned about hard work, discipline, authenticity, stewardship and teamwork while milking cows, feeding calves, unloading hay and picking rocks with her family on the farm and through 4-H and FFA. Karen enjoys instilling these same farm values in her three children on a small farm where she and her husband raise grass hay, tobacco, feeder calves and fair projects. At Progressive Publishing, Karen appreciates working with a team of like-minded people and sources throughout the industry to find and share information for the benefit of dairy producers.
Tyrell Marchant’s youth was largely spent learning to dribble a basketball on hard-packed dirt, moving hand lines across the hay field, and trailing cattle across some pretty rough country in southern Idaho’s high desert. For the record, he never once complained (though in a candid, off-the-record moment, you may hear a different truth). These days, he and his wife, Krista, have their hands full chasing their two kids around and trying to convince them that ketchup doesn’t count as a vegetable.
Tyrell is an avid fan of fancy show cattle, Winston Churchill and well-written literature. He is tragically afflicted with a chronic habit of always pulling for teams that end up breaking his heart (see Jazz, Utah). Tyrell considers one of his best attributes to be the ability to be at peace with not being the smartest guy in the room – a skill that comes in handy alarmingly often.
Feeding bottle calves in the summer heat and frigid northern Utah winters, moving irrigation pipe among seas of mosquitos, hauling hay in a dusty haze, and chasing the purple ribbons of a show ring taught Matti McBride how to work hard and love the dairy industry. If she isn’t chasing her husband around the mountains hunting, snowmobiling or camping, they’re working beef or dairy cows — depends on the day. She’s one who attempts to cook on a frequent basis but probably should stay out of the kitchen. She considers herself a professional but uses “lol” way too frequently in emails. A Holstein enthusiast and someone extremely passionate about the industry, Matti truly enjoys her work and is excited to work with you.
Dave Natzke grew up on a dairy and diversified livestock/crop farm in northeastern Wisconsin, the oldest of seven children. His parents also built a restaurant, so daily chores included milking cows and flipping hamburgers, with a shower in between.
Prior to and while attending the University of Wisconsin-Madison, jobs included processing sauerkraut for a regional co-op, conducting ultrasound body composition and pregnancy tests in hogs and beef cattle, managing dryer operations for a seed corn company, working as a commercial pesticide/fertilizer applicator, and mixing/delivering feed to dairy and livestock producers for a large feedmill.
Dave’s been in agricultural journalism since 1980, serving as editor of two weekly agricultural newspapers in Wisconsin and then three national dairy magazines in the course of his career, joining Progressive Dairy/Forage in 2016. His wife Vicki is a retired teacher and pastor. They have two sons and two grandchildren.
Audrey Schmitz is from Axtell, Kansas, where she grew up on her family’s 90-cow Holstein dairy farm. She feels blessed to have grown up helping with chores, milking cows and caring for livestock. Her upbringing inspired her to choose a career in agriculture, and her years of participation in 4-H and FFA led her to become an ag communicator. She served as the Progressive Dairy intern in 2017. After graduating from Kansas State University with dual majors in agricultural communications/journalism, and animal sciences with a dairy emphasis, she returned to Progressive Publishing full time to start her career as a professional journalist and future dairy leader.
Carrie Veselka grew up on a small commercial beef operation in Adams County, Idaho. After completing an internship with the Idaho Farm Bureau Federation, where she got her first taste of ag journalism, she graduated from Brigham Young University – Idaho with a degree in English and started working for Progressive Publishing. Her favorite way to describe her job is, “I basically geek out about cows all day.”
When she’s not at work, Carrie enjoys singing in her church and local community choirs, reading her hoard of books (English major, remember?) and, at least as long as her landlord says, “no pets allowed,” inflicting her repressed animal-loving urges on a flock of houseplants. When she makes it home to the “promised land,” Carrie serves as shot-giver, baby/calf wrangler and general go-fer when working cattle. And if she asks nicely, she usually gets a turn riding a horse.
Cassidy Woolsey is a small-town gal from northern Utah. She grew up like many country kids – showing market steers at the county fair, participating in FFA and helping her dad with the cows. Her love for agriculture led her to Utah State University where she majored in agricultural communications and journalism. In the summer of 2014, she was selected as the Progressive Cattle editorial intern and has been on the team ever since. Today, Cassidy and her husband are busy enjoying their new role as parents and fixing up their own little slice of Idaho (well … that is unless it's troubleshooting irrigation problems, fixing overgrown fence and cutting down some massive trees too close to the house. Home ownership, anyone?)