Magazines

We publish magazines and digital content that address all aspects of dairy, cattle and forage production. Each of our company’s magazines have nationwide audiences, reaching more than 120,000 readers combined throughout North America.

Progressive Dairyman

Progressive Dairyman magazine combines news, market reports and industry trends with current dairy management and production practices. Its thought-provoking content is geared toward forward-thinking dairymen in North America.

Progressive Dairyman cover

U.S. Edition

Progressive Dairyman Canada cover

Canada Edition

Progressive Dairyman French cover

French Edition

Progressive Cattleman

Progressive Cattleman captures the essence of the cattleman and ranching experience. This monthly magazine is tailored for all segments of the beef industry and provides compelling features and photography, timely news, expert industry views and entertaining commentary.

Progressive Cattleman cover

Progressive Forage

Progressive Forage is the premier forage resource for hay, silage and pasture producers. Each issue focuses on specific topics compelling to every phase and season of the industry – from soil preparation and seeding through harvest. Producers find the newest content in research, equipment, technology and management practices to help them be more successful and profitable.

Progressive Forage cover

What makes our magazines different than the competition?

Our motivation. Our driving goal as a family-owned publishing company is to be each industry’s No. 1 magazine. We are passionate about working hard, just as hard as the farmers and ranchers who read our content.

Our values. We promote God, family and country in our dealings with the agriculture industry. We share these common values with our readers. They appreciate that we stand with them to defend these values publicly.

Our editors. We have the best team of editors covering the dairy, beef and forage industries in ag journalism today. These award-winning journalists provide unrivaled coverage of pertinent industry topics.

Our content. We are proud to publish the most informative content in the industry. Our comprehensive coverage delivers a unique package of timely news, new technology reviews and updates about evolving production practices. This content mix meets both the business and operational needs of forward-thinking agricultural producers.

Our teamwork approach. When you work with us, you will feel like you are family. All of our team members – editors, designers, sales representatives, subscription specialists, office assistants – work on your behalf to deliver successful, on-time results. We seek to follow the Golden Rule. We only succeed when our clients and readers succeed first.

Progressive Publishing’s team of award-winning editors sift through the best information available to create the content you find in Progressive Publishing’s magazines. Learn more about each editor below.

Editors

Lora Bender

Lora Bender

After graduating with a bachelor’s degree from the University of Guelph in Ontario, Canada, Lora Bender joined the Holstein Association of Canada as its bilingual (French and English) events coordinator. In this role, she was fortunate to meet dairy producers and industry partners from across North America. In 2013, she began working with the Ayrshire Association of Canada as its general manager and the editor of Canadian Ayrshire Review.

In early 2015, Bender joined Progressive Publishing as the editor and associate publisher of the French edition of Progressive Dairyman.

Peggy Coffeen

Peggy Coffeen

Peggy Coffeen fell in love with the dairy industry as a child, growing up on a 50-cow dairy in southern Wisconsin. Her experiences in 4-H, Junior Holsteins and FFA prompted the pursuit of a bachelor’s degree in agriculture journalism from the University of Wisconsin-Madison. She joined Progressive Dairyman in 2013 as the Midwest editor.

Peggy still gets her hands dirty and boots muddy by raising dairy show heifers on a hobby farm near De Pere, Wisconsin, with her husband, Kevin, and three children.

Walt Cooley

Walt Cooley

Walt Cooley got his start in agriculture moving sprinkler pipe, stacking hay and working on his grandfather’s dairy in Cache Valley, Utah. He graduated cum laude with a degree in journalism from Brigham Young University – Idaho. His writing career led him back into agriculture after college, and he joined Progressive Publishing in 2006. He has served as managing editor for Progressive Dairyman for more than a decade. He and his wife, Sandra, have four children.

David Cooper

David Cooper

David Cooper grew up in Idaho and Utah. A graduate of the University of Utah, he worked at newspapers in Utah, Alabama and Idaho in a variety of editorial positions. He joined Progressive Cattleman in 2010, after realizing interviewing a rancher is more trustworthy than interviewing a politician. In his spare time he coaches youth baseball. David and his wife Tamara are parents of five kids.

Emily Gwin

Emily Gwin

Raised on a dairy farm in Beaver Falls, Pennsylvania, Emily (Caldwell) Gwin got her start in agricultural journalism by writing newsletter articles as the county dairy princess. She graduated from Penn State in 2009 and joined the Progressive Dairyman team that same year. She serves as the East Coast Editor and manages freelance submissions for the publication. She and her husband, Scott, now live in New Castle, Pennsylvania, where he runs a trucking company with his family.

Lynn Jaynes

Lynn Jaynes

Lynn Jaynes grew up in southern Idaho on a 1,000-head cow/calf ranch, with alfalfa, silage, wheat, potatoes and barley production. After attending Brigham Young University, she and her husband farmed while raising five children, chickens, nurse cows, and day-old calves, in addition to pulling cockleburs and irrigating beans. When the kids left for college, marriage and church missions, she turned to ag journalism and freelance work, later authoring three books. She has been managing editor of Progressive Forage since 2013, somewhat relieved she doesn’t have to gather cows in the snow or pull clods on the spud digger anymore.

Karen Lee

Karen Lee

A past 4-H and FFA member, Karen Lee grew up on her family’s 60-cow dairy farm in Lake Mills, Wisconsin. Lee holds a bachelor’s degree in dairy science and agricultural journalism from the University of Wisconsin–Madison. She worked as managing editor for Agri-View, one of Wisconsin’s weekly agricultural newspapers, prior to joining Progressive Dairyman in 2008. After serving as the Midwest editor, she assumed the role of managing editor for Progressive Dairyman’s Canadian edition when it began publication in 2011. Lee resides on a small cash crop and feeder calf farm in Edgerton, Wisconsin, with her husband, Ryan, and their three children.

Dave Natzke

Dave Natzke

Dave Natzke grew up on a dairy/diversified livestock farm in northeastern Wisconsin. He attended the University of Wisconsin-Madison, majoring in agricultural journalism and dairy/meat animal science. He has served as managing editor of two Wisconsin farm weekly newspapers, Wisconsin State Farmer and Agri-View, and as managing editor of DairyBusiness and Dairy Herd Management magazines. He joined the Progressive Publishing team in February 2016.

Natzke lives in Wisconsin Rapids, Wisconsin, with his wife Vicki. They have two grown sons and two grandchildren.

Cassidy Woolsey

Cassidy Woolsey

Like most farm kids, Cassidy Woolsey grew up showing market steers, competing and holding leadership positions in FFA, and helping out on her family’s small cowherd in northeastern Utah. While working on a bachelor’s degree in agricultural communications and journalism at Utah State University, Woolsey served as an editorial intern for Progressive Cattleman and Progressive Forage. After graduation, Woolsey returned to Progressive Publishing full-time in 2016. A proud next-generation producer, Woolsey and her husband have started their own small cowherd and hope to continue building and improving their herd.