Advertise with us

Progressive Publishing offers print and digital advertising opportunities to reach the hard-working farmers and ranchers in the beef, dairy and forage industries in North America.

to start developing an effective advertising plan for your business goals.

Why advertise with Progressive Publishing?

We believe it comes down to a few simple things.

Quality of product. Progressive Publishing works hard to deliver award-winning content every issue. Readers will find practical and applicable down-to-earth information that will help them with their operations. That keeps those readers coming back each issue.

Quality of circulation. It wouldn’t matter, for your advertising needs, how good our magazine is if we weren’t sending it to the right people. We have a circulation team dedicated to making sure that our quality magazines make it into the right hands. Their tireless efforts and attention to detail help to maintain our BPA-audited mailing lists. Our quality product gets into the hands of a quality readership.

Options. We want to help you reach your target audience to best grow your business. How do we do that? We have regional and national advertising in our publications and we have a variety of ad sizes and options to best fit your budget. We don’t stop there. We also have strong web/emedia options, sponsorships, inserts and other unique marketing ideas to help you get noticed. Best of all, we work hard to keep all of these options at competitive advertising prices. Your budget goes further with Progressive Publishing advertising than with our competition.

Service. Our sales team is not interested in just helping you advertise, we want to be consultants for your business. We will recommend ideas to help you maximize your advertising budget with the audience and focus you are looking for. We are only successful if you are successful. Our service extends beyond your interaction with our sales team to include ad design help and/or suggestions for improvement available from our production team. We want to serve you and help your business grow.

Learn more about our sales representatives below.

Sales Team

Lora Bender

Lora Bender

Lora Bender grew up on a 10,000-tree apple orchard and miniature horse farm in Erin, Ontario. They had a potbellied pig (Suzie), raised chinchillas, and grew hay, corn, strawberries and raspberries. They also had a bakery, featuring her mom’s famous apple dumplings and apple cider doughnuts (sorry, secret family recipe!). Lora gets her enthusiastic spirit and optimistic outlook on life from her entrepreneurial family (even at 14 she was planning birthday parties for farm visitors and at 17 she started her own business, Horrifying Haunted Hayrides, as a local foodbank fundraiser). As a graduate of the University of Guelph, she spends most of her free time volunteering, attending events, traveling, camping or golfing. To date, she’s visited 29 countries (and has a million photos to prove it). Lora loves making connections in the agriculture industry. She began her career in 2003 with Holstein Canada followed by Ayrshire Canada, before launching the French edition of Progressive Dairy in 2015.

Julie Brown

Julie Brown

Julie Brown holds a degree in animal science from Missouri State University. She grew up on the family dairy farm and continued with her own dairy herd for 14 years, showing national award-winning animals on the show circuit. After dispersing the dairy herd, she entered the agriculture publishing industry in ad sales. Julie enjoys people and helping them with advertising options to help strengthen their business. Julie and her husband live on their ranch in Mountain Grove, Missouri where they run cattle, raise hay and keep some horses. Julie enjoys photography, crafting and being out in her flower and vegetable garden.

Mike Christensen

Mike Christensen

With a father in the military, Mike Christensen moved around a lot in his childhood, spending time in Massachusetts, California, Arizona and Utah. He attended and graduated from both Utah Valley University and Brigham Young University, meeting his wife at BYU. After 10 years as a sportswriter and sports editor, Mike jumped into advertising as a sales consultant at the local newspaper and was blessed to join the Progressive Publishing in 2014. He loves working with so many great people in and around the ag industry and finds fulfillment in helping companies and producers grow and succeed. A father of six, Mike lives in Twin Falls, Idaho, where he fills his free time with family activities, church service, watching and playing sports, enjoying Idaho’s outdoors and playing the guitar. He welcomes any tips on how to survive while parenting teenage girls.

Derek Coates

Derek Coates

Derek Coates was born and raised in sunny Central Florida. He has worked in the sales industry for 35 years. He started his sales career working at his father’s company at the age of 14 and his father always told him that sales is in his blood. It is no secret that Derek loves people, and he has not met a stranger he does not want to get to know. He loves working with the folks he interacts with in the agricultural industry and has a passion to help them grow their businesses through advertising. When he is not working, he loves to play and watch all sports, enjoys coaching the younger generation of athletes, works in the yard, walks his golden retriever and travels with his family. He and his wife, Krista, live in Twin Falls, Idaho and have three children. Most of the time they are following their kids around to sporting events and dance recitals. Call him crazy, but he misses the heat and humidity of Florida.

Preston Couch

Preston Couch

Preston Couch was born and raised in Jerome, Idaho. He hasn’t lived anywhere else or travelled far from the area either. Growing up he spent a lot of time outside doing things with his dad and three brothers. Preston started wrestling as a young boy and that taught him about discipline and working hard for the things he wants. The greatest things in life to him are his family and friends. Preston loves talking with people and learning more about them as well as making people laugh. Whenever he is not busy with work, he likes to relax by riding dirt bikes, hunting, and fishing.

Jo Dexter

Jo Dexter

Jo Dexter grew up in southwest Colorado on a large commercial cow-calf and seedstock operation. In addition to her production beef cattle experience, she has worked in beef marketing, public relations and at a marketing agency. Her agency duties included account management, beef cattle publications (ad sales and editorial) as well as marketing campaign strategies and coordination. Now Jo resides in southwest Colorado and works in advertising sales. She enjoys helping clients come up with creative strategies to reach their marketing goals with Progressive Publishing publications. Jo and her husband have a daughter in college and a son in high school, along with a few cows, which are FFA and 4-H projects. When they have a chance, the Dexter family enjoys camping and snowmobiling.

Spenser Dimond

Spenser Dimond

Born and raised in southern Idaho, Spenser Dimond has always had a soft spot for the ag industry. Both of his parents came from dairy farming families, and Spenser grew up moving irrigation hand lines and driving truck in the potato harvest. He graduated from BYU – Idaho with a bachelor’s degree in business management and then worked in supply chain/procurement for 10 years. In 2023, he decided to jump into sales and joined the Progressive Publishing team. Spenser and his wife and their four children live in eastern Idaho where they enjoy the beautiful outdoors and stay busy running kids to and from sporting events and piano competitions.

Sal Gomez

Sal Gomez

For over 26 years, Sal Gomez has been working in various publishing firms in print and digital advertising sales. He has years of experience in both inside and outside sales and has managed several highly esteemed accounts such as Pfizer Animal Health (current Zoetis Animal Health) and John Deere Ag Equipment. He holds a Bachelor of Arts from the University of Cal Poly – Pomona, and likes people and horses, and always dreamed of owning a hobby cattle ranch. And if he can save a certain damaged plant or win a challenging game on his iPad then life is good.

Jeff Stoker

Jeff Stoker

Jeff Stoker spent his early years as an Air-Force brat traveling the world with his parents and siblings and experiencing a variety of people and cultures. That love for people led to college studies in marketing and a degree in Advertising and Public Relations in 2005 from Idaho State University. Jeff started with Progressive Publishing in 2006 and now works closely with our team in his role as Vice President of Sales and Marketing. He enjoys learning about businesses and finding ways to help them grow and succeed through effective strategy and marketing. When he’s not working with clients, he can usually be found on the golf course, in his garden, traveling, reading a good book or watching baseball. He and his wife, Jen, live in Jerome, Idaho and have three kids that keep life busy, busy, busy.