Advertise with us

Progressive Publishing offers print and digital advertising opportunities to reach the hard-working farmers and ranchers in the beef, dairy and forage industries in North America.

to start developing an effective advertising plan for your business goals.

Why advertise with Progressive Publishing?

We believe it comes down to a few simple things.

Quality of product. Progressive Publishing works hard to deliver award-winning content every issue. Readers will find practical and applicable down-to-earth information that will help them with their operations. That keeps those readers coming back each issue.

Quality of circulation. It wouldn’t matter, for your advertising needs, how good our magazine is if we weren’t sending it to the right people. We have a circulation team dedicated to making sure that our quality magazines make it into the right hands. Their tireless efforts and attention to detail help to maintain our BPA-audited mailing lists. Our quality product gets into the hands of a quality readership.

Options. We want to help you reach your target audience to best grow your business. How do we do that? We have regional and national advertising in our publications and we have a variety of ad sizes and options to best fit your budget. We don’t stop there. We also have strong web/emedia options, sponsorships, inserts and other unique marketing ideas to help you get noticed. Best of all, we work hard to keep all of these options at competitive advertising prices. Your budget goes further with Progressive Publishing advertising than with our competition.

Service. Our sales team is not interested in just helping you advertise, we want to be consultants for your business. We will recommend ideas to help you maximize your advertising budget with the audience and focus you are looking for. We are only successful if you are successful. Our service extends beyond your interaction with our sales team to include ad design help and/or suggestions for improvement available from our production team. We want to serve you and help your business grow.

Learn more about our sales representatives below.

Sales Team

Julie Brown

Julie Brown

Julie Brown is a native of the Missouri Ozarks and works from her home in south-central Missouri. She is a graduate of Missouri State University with a degree in animal science and has a broad scope of experience in the dairy and beef industries. She enjoys photography, gardening, sewing and the study of genealogy and Ozarks history.

Mike Christensen

Mike Christensen

After a decade as a sports writer and sports editor, Mike decided to get a "real job" and moved to the advertising sales field, where he could continue to fulfill his passion for communication, while also better fulfilling his desire to work with and help others achieve their goals. After two years as a sales person at a newspaper in Twin Falls, Idaho, Mike joined the Progressive Publishing team in January 2014, where he serves as a sales representative and assistant advertising manager. He loves spending time with his wife and five children, watching and playing sports, serving in his church and meeting wonderful people in the ag industry.

Jo Dexter

Jo Dexter

Jo Dexter is a western Colorado native, raised on a 2,000-head commercial cow-calf and seedstock cattle operation. She has degrees in animal science and in ag journalism from Colorado State University. While growing up, Jo was actively involved in national junior seedstock organizations and events. She still enjoys showing cattle and other livestock.

Her work experience in communications includes ad sales and editorial contributions for beef cattle publications, public relations for breed associations, marketing and management of seedstock sales and advertising account management for mid-size agribusinesses. Additionally, Jo has more than six years’ experience in sales and marketing experience having worked in the branded beef industry and for a red meat technology company.

Jo works out of her home office in western Colorado. She and her husband, Dale, have two children. In their spare time they care for a small herd of cattle, some show livestock and enjoy recreation in the nearby mountains. Jo also enjoys football, baseball and traveling.

Sal Gomez

Sal Gomez

Since he was young, Sal has enjoyed ranching, riding horses and working with cattle. At a very young age, he also learned he liked sales and working with people. After trying out many different jobs, he attended Cal-Poly Pomona while married with three children and majored in ag education. Sal started working in the ag publishing business in 1996 and has been happily meeting new people and serving his clients ever since then. He’s worked for two different publishing companies. He joined the Progressive Publishing team in 2005 and has no plans or thoughts of leaving. Sal enjoys working with people involved in any segment of the ag industry. His hobby is to do as little work as possible when he’s not working — which his colleagues would say isn’t often.

Glen Leavitt

Glen Leavitt

Glen enjoys learning about his clients’ businesses and trying to help them grow. He appreciates the down-to-earth approachability of most everyone in the ag industry. Glen studied business management at Brigham Young University and tries to get out weekly in order to study the art of chasing a little white ball around a golf course. He and his wife, Laura, are blessed with six great kids.

Jeff Stoker

Jeff Stoker

Jeff’s love both for people and for creativity and communication led him to the advertising field after high school. After graduating with a degree from Idaho State University in Mass Communications with an emphasis in Advertising and Public Relations, he spent a year at a small newspaper in eastern Idaho, The Standard Journal, in advertising sales. He then joined the Progressive Publishing team in 2006 as an advertising sales person and later as sales manager. In time away from the office, he enjoys his family of five (wife and 3 young kids), travel, golf, sports and church.

Layne Whitby

Layne Whitby

Layne Whitby grew up on a small farm in Jerome, ID. His family raised dairy calves, beef cattle, pigs, sheep, chickens and turkeys.

Layne began his business career managing stores for Foot Locker and then Fanzz Sports stores. Eventually he would become the Area Retail Manager for Chevron Jobber, BriCo of Idaho. While at BriCo he oversaw store expansion from one to five stores and in two consecutive years had two stores reach gold status (top 90 in the country) in the company’s secret shopper program. In 2005, Layne started his career in advertising working for KMVT-TV in Twin Falls. Three years later he left KMVT to join Progressive Publishing. He loves working in the agricultural industry and helping his clients find their best options for success.

Layne and his wife Amy live in Jerome with their three sons. They keep busy with all three boys active in sports and scouting.